GTM Strategist & Data Solutions Consultant
Greg Guadagnoli is a strategist and consultant specializing in enterprise data solutions, AI operations, and Generative Engine Optimization (GEO), with over 30 years of technology leadership at companies including Apple, Microsoft, Embarcadero, and Blancco. He currently advises Idera's portfolio brands including Aqua Data Studio, Perspectium, Yellowfin, TestRail, ER/Studio, and WhereScape on GTM strategy and technical positioning. As founder of Beyond the Algorithm, a Substack and educational platform focused on GEO and generative technology, Greg helps technical teams navigate the intersection of traditional SEO and AI-driven discovery.